Isfahan is one of Iran’s many hidden jewels. From it’s ancient Safavid gardens, UNESCO-listed Imam Square and immaculate blue domed mosques, it is easy to agree with the 16th century saying ‘Isfahan nafs-e jahan’ (Isfahan is half of the world). Along with these impressive physical qualities the city has to offer, the world renowned warmth of Persian hospitality is yet another feature that sets the city apart. After experiencing this first-hand I didn’t have to think long when deciding on which city I’d like to brand.
The current identity the city has is almost non-existent and doesn’t do it’s beauty, culture or history justice. One of the many lasting impressions I had when visiting were the breath taking coloured mosaic tiles covering the numerous mosques, both inside and out. These calligraphic, geometric and arabesque patterns were my main influence in the creation of the identity.
(Student Brief: Music App)
Aura is a music app for art lovers. The concept requires the user to choose a work of art they would like to listen to from the scroll feed. Once chosen, a tailored playlist is served up that best fits the specific emotions of the piece they have picked, giving them both a visual and audible experience. Additional information on the piece, artist and their specific influences can be explored from there, giving further depth to the experience.
(Student Brief: Exhibition Branding )
The Design Museum were planning on holding an exhibition celebrating the architecture of the infamous Swiss architect Le Corbusier. His unique modernist style was at the cutting edge during and after his working life. Playing with ideas of proportion—especially the golden ratio—his structures and grids have continued to influence design as a whole until the present day.
From this clear grounding point, my initial ideas were strongly influenced by the bold angles and perspective seen in all of his work. To represent these ideas throughout the branding, I created a typeface with these styles in mind. I then abstracted and used the letters as additional graphic elements. With these elements as a starting point, I was able to create the further branding for the exhibition.
Peter & the Wolf
(Student Brief: Handmade)
We were challenged to recreate a book cover of our own choice, with the only rule being that it had to be handmade. I chose Peter and the Wolf because of how the story is brought further to life through both words and music, and how emotive the story becomes through this.
I created linocuts of both the wolf and type lock-up in a Russian influenced style to convey both the heritage of the book and the story itself.
(Student Brief: Whisky Branding)
Based in the Orkney Islands, ìne—pronounced ‘ee-n,’ a Gaelic word meaning eagle’s talon—is a whisky distillery with powerful traditional roots and a strong contemporary attitude. They want to change the old fashioned perceptions towards Scotch whisky with their very own unique style.
The distillery branding was inspired by the 'Tomb of the Eagles', a 5,000 year old burial chamber filled with ancient sea eagle talons that was uncovered next to the distillery. In Gaelic culture the sea eagle is considered the king of the animals, a fitting accolade to Orkney’s punchiest distillery.